Hi, I'm Hani Alhaj

I build projects and match the right partners.

Architect and business builder. I set up projects and companies and match businesses across China and the Middle East — manufacturers, distributors, investors and partners — then help them grow. Through Nplay, my company, we design and deliver.

Based in Amman10+ years of experience7 marketsNplay since 2018

Move your cursor — see beyond the surface

What I do

How I help.

From the first introduction to a company that runs.

Business matchmaking

Connecting companies with the right manufacturers, distributors, partners and investors — in China and across the Middle East.

Company & project building

Setting up new companies, divisions and joint ventures: structure, partners, team and first deals.

Market entry

Taking brands into Jordan, Iraq, Egypt and the Gulf — or into China — with the right agency and distribution model.

Sourcing & factory partners

Direct access to trusted manufacturers in China, from first sample to supply terms.

Technology & innovation

AI, digital twins and immersive experiences that create real business value.

Architecture & design — Nplay

Design, fit-out and brand spaces, delivered by Nplay from concept to handover.

Consultations

How a consultation starts.

01

Send a message

Two lines on what you're working on. Email, WhatsApp or the form below.

02

A short call

Thirty minutes to understand what you need — and whether I'm the right person for it.

03

A clear plan

Scope, timeline and cost in writing. No surprises.

Selected work

A few things I've built.

The short version. Ask me about the rest.

AR · Saudi Ministry of Culture

Historic Jeddah

Strategy and technical direction for an augmented-reality heritage experience across the old city.

Concept · brands & public spaces

3D anamorphic LED

Forced-perspective LED experiences that make content appear to leave the screen.

Metaverse · product

LivaatVerse

A metaverse for business engagement. I led the product from concept to launch inside the VR division I set up.

Air conditioning · strategy

Egypt market entry

Market-entry strategy for a manufacturer entering Egypt — structure, targets and roadmap.

Nplay has worked with

Royal Tank MuseumQueen Alia International AirportAbdali MallJordan Tourism BoardHublot

On stage

Where I've presented the work.

World Artificial Intelligence Conference — Shanghai 2025
World Artificial Intelligence Conference — Shanghai 2025
World Artificial Intelligence Conference — Shanghai 2025

Featured address · WAIC Connect

World Artificial Intelligence Conference — Shanghai 2025

A video address as CEO of Nplay, screened on the WAIC Connect stage at WAIC 2025 — on how technology, architecture and partnership connect people across China and the Middle East long before contracts are signed.

Facilities Management Conference — Amman 2026
Facilities Management Conference — Amman 2026
Facilities Management Conference — Amman 2026
Facilities Management Conference — Amman 2026
Facilities Management Conference — Amman 2026

Speaker · From Concrete to Cognition

Facilities Management Conference — Amman 2026

Lecture at the first Jordanian Facilities Management Conference (FMC Jordan), Ritz-Carlton Amman: how digital twins drive efficiency, intelligence and business value in facility management — when architecture becomes alive.

MRO Middle East — Dubai
MRO Middle East — Dubai
MRO Middle East — Dubai
MRO Middle East — Dubai
MRO Middle East — Dubai

Exhibitor · VR engine simulation

MRO Middle East — Dubai

On the Jordan Airmotive stand, presented a virtual-reality simulation for aircraft-engine maintenance: technicians walk around the engine, open it and inspect parts in VR before touching the real one.

Facilities Management Conference & Expo — Amman 2022
Facilities Management Conference & Expo — Amman 2022

Speaker

Facilities Management Conference & Expo — Amman 2022

Spoke on virtual and augmented reality in facilities and building management at Zara Expo, Amman — how immersive tools change inspection, training and maintenance.

ICSIC 2022 — Amman Arab University
ICSIC 2022 — Amman Arab University
ICSIC 2022 — Amman Arab University
ICSIC 2022 — Amman Arab University
ICSIC 2022 — Amman Arab University

Speaker · Virtual Reality & Future Challenges

ICSIC 2022 — Amman Arab University

Presented “Virtual Reality and Future Challenges” for UBITC at the 4th International Computer Sciences and Informatics Conference, under the patronage of the Minister of Digital Economy and Entrepreneurship, and received a shield of appreciation.

LivaatVerse — university launch session
LivaatVerse — university launch session
LivaatVerse — university launch session
LivaatVerse — university launch session

Panel · UBITC × LivaatVerse

LivaatVerse — university launch session

Presented LivaatVerse, “the first Arab verse”, with UBITC leadership to a full auditorium of students — a blended virtual space for events, learning and brands, with live VR headset demos after the talk.

China — on stage & with partners
China — on stage & with partners
China — on stage & with partners
China — on stage & with partners
China — on stage & with partners

Speaker · meetings & discussions

China — on stage & with partners

Presented to an audience of manufacturers and partners on stage in China, and held discussions with AUX leadership at its “Wake Up, New Era” event — relationships built in person, not by email.

University talks — AI & technology
University talks — AI & technology
University talks — AI & technology
University talks — AI & technology

Speaker

University talks — AI & technology

Talks and panels for students and faculty on artificial intelligence and immersive technology, including the University of Petra, which presented a certificate of appreciation.

LEAP — Riyadh
LEAP — Riyadh
LEAP — Riyadh

Tech conference

LEAP — Riyadh

Meeting technology companies and investors at LEAP, Saudi Arabia's largest technology event — from Chinese innovation pavilions to cloud and AI exhibitors.

Jordan Europe Business Association — Amman

Business forum

Jordan Europe Business Association — Amman

At a JEBA forum in Amman with the British Ambassador to Jordan — part of the association's work connecting Jordanian and European business.

MENA ICT Forum 2022 — Dead Sea
MENA ICT Forum 2022 — Dead Sea

Speaker · UBITC × Livaat

MENA ICT Forum 2022 — Dead Sea

Spoke at the MENA ICT Forum, 16–17 November 2022, representing UBITC and Livaat — announced on the speaker line-up with my own 3D metaverse avatar, and meeting regional technology leaders, operators and investors.

AUX Middle East Technology Summit — Dubai 2023
AUX Middle East Technology Summit — Dubai 2023
AUX Middle East Technology Summit — Dubai 2023
AUX Middle East Technology Summit — Dubai 2023

Speaker · manufacturer summit

AUX Middle East Technology Summit — Dubai 2023

Spoke on stage at AUX's Middle East technology summit in Dubai, alongside partners from across the region — product roadmaps, OBM strategy and the markets ahead.

Canton Fair — Guangzhou
Canton Fair — Guangzhou

Buyer · sourcing meetings

Canton Fair — Guangzhou

Meetings with manufacturers on the show floor, sourcing home appliances and coffee machines for Middle East markets, from first sample to supply terms.

JSYP 2019 — Jordan Students & Young Professionals Congress
JSYP 2019 — Jordan Students & Young Professionals Congress
JSYP 2019 — Jordan Students & Young Professionals Congress

Partner · award of appreciation

JSYP 2019 — Jordan Students & Young Professionals Congress

Nplay contributed to the congress and was honoured on stage by the organising committee with an award of appreciation, in front of hundreds of students and young professionals.

Watch

Three short talks.

Presented by my AI avatar, in English with Chinese subtitles.

Global Collaboration: Building Bridges

Innovation Without Borders

Cracking the Code: Middle East Markets

About

Architect by training. Founder by habit.

I've spent over a decade across technology, trade and architecture — starting with engineering training at Queen Alia International Airport in 2014, building a VR and metaverse division inside a holding company, and founding Nplay in 2018. Today I own Nplay and lead air-conditioning business development across Jordan, Egypt and Iraq. A normal month starts with a client meeting in the Gulf and ends in a factory in Guangdong.

What ties it together: I write my own technical documents, my factory relationships were built on repeat visits rather than middlemen, and I prefer simple solutions that work. I've also spent years in venture-building and acceleration — helping new divisions and startups get from idea to operation.

Member of

EuroCham JordanJordan Engineers AssociationJordan Computer SocietyWomen Empowerment AssociationChina Biodiversity Conservation & Green Development Foundation — consultant

Certificates

Autodesk Revit Architecture — Certificate of completion
Autodesk Revit Architecture — Certificate of completionAutodesk Authorized Training Center

Where my network is

ChinaJordanIraqUAEEgyptSaudi ArabiaUnited States
TradingElectrical appliancesTechnologyImmersive displayVirtual realityArchitecture

My company

Nplay for Interactive Solutions.

Founded in Amman in 2018, Nplay is the company I run: immersive technology, AI and digital solutions for brands, venues and public institutions across Jordan, the Gulf and China.

Visit nplay.tech →

Get in touch

Working on something between China and the region?

Leave your name, a way to reach you, and what you're thinking about. I read and answer these myself. Or send it straight to my WhatsApp.