Business matchmaking
Connecting companies with the right manufacturers, distributors, partners and investors — in China and across the Middle East.
Hi, I'm Hani Alhaj
Architect and business builder. I set up projects and companies and match businesses across China and the Middle East — manufacturers, distributors, investors and partners — then help them grow. Through Nplay, my company, we design and deliver.
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What I do
From the first introduction to a company that runs.
Connecting companies with the right manufacturers, distributors, partners and investors — in China and across the Middle East.
Setting up new companies, divisions and joint ventures: structure, partners, team and first deals.
Taking brands into Jordan, Iraq, Egypt and the Gulf — or into China — with the right agency and distribution model.
Direct access to trusted manufacturers in China, from first sample to supply terms.
AI, digital twins and immersive experiences that create real business value.
Design, fit-out and brand spaces, delivered by Nplay from concept to handover.
Consultations
Two lines on what you're working on. Email, WhatsApp or the form below.
Thirty minutes to understand what you need — and whether I'm the right person for it.
Scope, timeline and cost in writing. No surprises.
Selected work
The short version. Ask me about the rest.
AR · Saudi Ministry of Culture
Strategy and technical direction for an augmented-reality heritage experience across the old city.
Concept · brands & public spaces
Forced-perspective LED experiences that make content appear to leave the screen.
Metaverse · product
A metaverse for business engagement. I led the product from concept to launch inside the VR division I set up.
Air conditioning · strategy
Market-entry strategy for a manufacturer entering Egypt — structure, targets and roadmap.
Nplay has worked with
On stage



Featured address · WAIC Connect
A video address as CEO of Nplay, screened on the WAIC Connect stage at WAIC 2025 — on how technology, architecture and partnership connect people across China and the Middle East long before contracts are signed.





Speaker · From Concrete to Cognition
Lecture at the first Jordanian Facilities Management Conference (FMC Jordan), Ritz-Carlton Amman: how digital twins drive efficiency, intelligence and business value in facility management — when architecture becomes alive.





Exhibitor · VR engine simulation
On the Jordan Airmotive stand, presented a virtual-reality simulation for aircraft-engine maintenance: technicians walk around the engine, open it and inspect parts in VR before touching the real one.


Speaker
Spoke on virtual and augmented reality in facilities and building management at Zara Expo, Amman — how immersive tools change inspection, training and maintenance.





Speaker · Virtual Reality & Future Challenges
Presented “Virtual Reality and Future Challenges” for UBITC at the 4th International Computer Sciences and Informatics Conference, under the patronage of the Minister of Digital Economy and Entrepreneurship, and received a shield of appreciation.




Panel · UBITC × LivaatVerse
Presented LivaatVerse, “the first Arab verse”, with UBITC leadership to a full auditorium of students — a blended virtual space for events, learning and brands, with live VR headset demos after the talk.





Speaker · meetings & discussions
Presented to an audience of manufacturers and partners on stage in China, and held discussions with AUX leadership at its “Wake Up, New Era” event — relationships built in person, not by email.




Speaker
Talks and panels for students and faculty on artificial intelligence and immersive technology, including the University of Petra, which presented a certificate of appreciation.



Tech conference
Meeting technology companies and investors at LEAP, Saudi Arabia's largest technology event — from Chinese innovation pavilions to cloud and AI exhibitors.

Business forum
At a JEBA forum in Amman with the British Ambassador to Jordan — part of the association's work connecting Jordanian and European business.


Speaker · UBITC × Livaat
Spoke at the MENA ICT Forum, 16–17 November 2022, representing UBITC and Livaat — announced on the speaker line-up with my own 3D metaverse avatar, and meeting regional technology leaders, operators and investors.




Speaker · manufacturer summit
Spoke on stage at AUX's Middle East technology summit in Dubai, alongside partners from across the region — product roadmaps, OBM strategy and the markets ahead.


Buyer · sourcing meetings
Meetings with manufacturers on the show floor, sourcing home appliances and coffee machines for Middle East markets, from first sample to supply terms.



Partner · award of appreciation
Nplay contributed to the congress and was honoured on stage by the organising committee with an award of appreciation, in front of hundreds of students and young professionals.
Watch
Presented by my AI avatar, in English with Chinese subtitles.
Global Collaboration: Building Bridges
Innovation Without Borders
Cracking the Code: Middle East Markets
About
I've spent over a decade across technology, trade and architecture — starting with engineering training at Queen Alia International Airport in 2014, building a VR and metaverse division inside a holding company, and founding Nplay in 2018. Today I own Nplay and lead air-conditioning business development across Jordan, Egypt and Iraq. A normal month starts with a client meeting in the Gulf and ends in a factory in Guangdong.
What ties it together: I write my own technical documents, my factory relationships were built on repeat visits rather than middlemen, and I prefer simple solutions that work. I've also spent years in venture-building and acceleration — helping new divisions and startups get from idea to operation.
Member of
Certificates

Where my network is
My company
Founded in Amman in 2018, Nplay is the company I run: immersive technology, AI and digital solutions for brands, venues and public institutions across Jordan, the Gulf and China.
Visit nplay.tech →Gallery
Interiors, retail, holograms and web — a mix of built work and design proposals by Nplay.































Get in touch
Leave your name, a way to reach you, and what you're thinking about. I read and answer these myself. Or send it straight to my WhatsApp.